Stepping into greater visibility?
let your style do the talking.
Personal stylist and image consultant in London for people transitioning into a more visible chapter in life.
Strategic styling
that speaks volumes.
You already talk the talk and walk the walk.
Perhaps you’re building a more public profile. Stepping into a bigger role. Navigating a transition.
Or simply ready for people to see you for who you are.
Your personal style is a form of visual communication that says a lot about you before you’ve spoken a word. But is it working in lock step with your identity, lifestyle and personal brand?
PrWeek UK 30 Under 30 ☆ trained at London College of Style ☆ recognised by British accreditation council
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PrWeek UK 30 Under 30 ☆ trained at London College of Style ☆ recognised by British accreditation council ★
Style that’s yours, truly.
Personal style isn’t about changing who you are. It’s about aligning external perception with how you see yourself. I’ve spent 15 years in PR, branding and strategic communications helping FTSE 100 companies and senior leaders build visibility, authority and trust.
I’ve navigated this myself too with my own identity, and as a dancer and cabaret performer.
Tune your style dial.
Everybody has a signature style. Strategic styling is knowing how to flex it for your specific goals.
My strategic styling approach centres on my Style Dial framework, which decides on what to dial up or down depending on three key elements (Myself, Moment, and Message) so it works in harmony calibrated to you.
Who are you? How do you want to feel?
Myself.
Where are you going and who’s in the room?
MOMENT.
What do you want your style to help you say?
MESSAGE.
find your signature STYLE rhythm.
My strategic styling methodology is designed to clarify, build and enhance your signature style step by step. Start with The Foundations, move into The Choreography to edit what you own, then The Debut to fill the gaps. The Technique can be booked at any stage. The Debut can be booked for a specific event or as a bespoke virtual styling experience.
Define your goals, sharpen your personal brand, identify style archetypes, understand your body proportions, and conduct a colour analysis as a first move towards co-creating your personal style blueprint.
Audit, edit and restyle what you already own, identify what’s missing and build new outfit combinations so your new capsule wardrobe feels more cohesive, easy to navigate and aligned with who you’re becoming.
Bring your signature personal style to life with a curated shop focused on the right pieces, brands and silhouettes for you, filling wardrobe gaps and creating looks that feel distinctive, confident and easy to wear.
Discover the colour palette that works in harmony with your natural undertones, then learn how to use colour to look healthier, feel more confident and create a more intentional visual presence for greater visibility.
Frequently asked questions (FAQ).
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I’m AJ Harley, a London-based personal stylist, colour analyst and image consultant with 15 years of experience in public relations, branding and strategic communications. I help ambitious people use personal style more intentionally as a form of visual communication and branding tool.
I am an accredited stylist and colour analyst after training at the London College of Style, and am recognised as one of PRWeek UK’s 30 Under 30 in 2022.
My passion point is helping people who may be going through a state of transition in their lives. Whether you’re stepping into a bigger role or new job that requires you to be more visible or show greater authority, becoming a public figure yourself, managing loss or grief, navigating a transition, or simply ready for others to see you how you see yourself, I can help you.
Like you would have a personal trainer to transform your life through healthier choices and fitness, let’s have a chat about how I can help to transform your life through the power of personal style - whether it’s helping you build confidence, build trust, find your voice, or be seen.
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My approach is strategic and holistic. I focus on you as a person first: providing a consultative service that enables your full image, lifestyle and personal brand to work in harmony with your personal style. Think of me as an image consultant and creative director first, with the technique and experience of a personal stylist, and a background in branding and public relations.
I focus one-on-one on your unique objectives and design a bespoke Style Blueprint and programme that suits you. I use my proprietary Style Dial framework and Signature Style Rhythm methodology to understand who you are (and how you want to feel), the moment you’re dressing for and the message you want to convey. From that, I help you build a flexible and sustainable signature style that feels recognisably yours for the long-term and works harder for you to meet your goals, no matter what room you’re in.
It is rooted in tried-and-true principles of strategic communications and PR. I have helped FTSE 100 companies and senior leaders shape their perception and brand, ultimately contributing to their bottom line.
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This is already a great start! I would love to hear more from you. Let’s chat! We’ll have a complimentary 15-minute discovery call, talk about what a day in your life looks like and your goals, what might be changing and what sparked your curiosity for styling support. This initial call is absolutely complimentary - if I don’t think you need a particular service, I’ll tell you. Honesty and transparent communication are key values.
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Absolutely. I’ve spent years navigating my own gender identity and I want to make this experience as inclusive and welcoming as possible for you. As a proud queer business owner, I am happy to work with everyone.
My style recommendations are built around you, your goals, your lifestyle, your proportions, your preferences, the way you want to show up, and what you want to say and achieve with your style.
TIME TO MOVE.
Let’s talk! Tell me where you are and where you’d like to be headed with your style. Please let me know your availability for a complimentary 15-minute discovery call.