Building Possibility together:
a duet for what’s next.

When you’re ready to move, I’ll move with you.

AJ Harley showing a client the colour wheel and colour psychology during a colour analysis session in London.
AJ Harley showing a client how a sweater matches her seasonal colour palette during a personal shopping session in London.

Strategy behind the style.

For nearly 15 years, I’ve worked in PR and strategic communications, advising FTSE 100 companies and senior leaders on reputation, perception and how they show up.

I was recognised as one of PRWeek UK’s 30 Under 30, before training and receiving accreditation in personal styling and colour analysis at the London College of Style.

Now I bring those worlds together: strategic communications and branding, styling techniques, cultural awareness, and a sharp understanding of how image communicates before you say a word.

I’m not only thinking about what suits you stylistically - I’m also thinking about what it’s saying.

I’ve moved through complex transitions too.

As a non-binary person, dancer and cabaret performer, I’ve spent much of my life navigating identity, visibility and the tension between fitting in and feeling like myself.

Young archival photo of AJ Harley with his mum and sister in front of a water feature showing off his mum's style in a little black dress.

Long before styling became a career, style was already deeply personal. Growing up as a queer person of colour in Canada in the 90s, I often felt caught between expectations and spaces that never fully fit. For years, style became armour: a way to feign confidence, seek approval or shape-shift to fit the room.

Later, dance, cabaret and London nightlife gave me space to explore my identity and relationship with style more intentionally. I embraced my trans gender identity and fluid expression. Style became less performative and something I could reclaim, giving me greater confidence and access to rooms I once dreamt of being in.

My mum was one of my earliest style references: understated, elegant and quietly confident. I remember helping her choose dresses and shoes when I was younger. As she’s grown older and fought through illness, I’ve seen how physical changes to her body affected her confidence and relationship with style.

When life changes, I help you navigate that change with strategic styling. Evolving your image doesn’t mean losing yourself. Done well, it can help you recognise yourself more clearly and even access new opportunities.

Archival photo featuring a young AJ Harley celebrating a birthday with their mum and sister.

That’s the experience I promise: helping you move forward without turning you into someone else.

AJ Harley smiling at birthday dinner in a Burberry plaid dress shirt.

Your style, in motion.

My approach to strategic styling is built around my Style Dial framework: Myself + Moment + Message.

AJ Harley draping a dark blue colour drape on a client during a style consultation session in London.
AJ Harley smiling at a client whilst picking out the next colour drape during a style consultation session in London.
AJ Harley shows a client the colour wheel during a style consultation session in London.

message

Myself

moment

How you want to be seen and be remembered.

Who you are and what feels like you.

What room, occasion or role you’re stepping into.

From there, we build the visual language around it: colour, silhouette, proportion, texture and the recurring style codes that make your image feel distinctive and recognisable.

The goal is simple: a signature style with enough clarity to feel like you with enough range to move with whatever comes next.

Let’s dance.

★

Let’s dance. ★

01 The Foundations: Strategic Style Consultation
£280.00

Define your goals, sharpen your personal brand, identify style archetypes, understand your body proportions, and conduct a colour analysis as a first move towards co-creating your personal style blueprint.

02 The Choreography: Wardrobe Edit
£480.00

Audit, edit and restyle what you already own, identify what’s missing and build new outfit combinations so your new capsule wardrobe feels more cohesive, easy to navigate and aligned with who you’re becoming.

03 The Debut: Personal Shopping
£480.00

Bring your signature personal style to life with a curated shop focused on the right pieces, brands and silhouettes for you, filling wardrobe gaps and creating looks that feel distinctive, confident and easy to wear.

The Technique: Colour Analysis
£180.00

Discover the colour palette that works in harmony with your natural undertones, then learn how to use colour to look healthier, feel more confident and create a more intentional visual presence for greater visibility.